Loyal to our maxim: "Fashion is what is not fashionable" , we de L'Impermeabile“moda è quello che non è di moda”, noi de l’impermeabile non siamo moda: non creiamo, un determinato prodotto perchè in questo momento “ va di moda”.
because it is in fashion, in reality we produceL'Impermeabilesince 1948!
There are styles that are part of the fashion history, these are the ones that do keep the style, these do not need to change themselves every year.
Each of us wear L’IMPERMEABILE with his own style, proud to wear an iconic garment.
L'Impermeabile (by the way, we called him simply like that, with the apostrophe elle) for the pleasure of being worn, bold because he anticipated, not simply a garment of those who have chosen others for you, bold because it stands out among the crowd, worn in the your personal way.
Our raincoats stand out because we like a certain authentic retro world, we like real things, we like traditions, it will be because we are Tuscan, it will be because our company, born in 1948, is in its third generation, it will be because not we could do differently.